ONE TIME USE OF IMAGE OR FILM/VIDEO. EDITORIAL OR COMMERCIAL, EXCEPT ADVERTISING.
Standard license gives right to use the photo or film in one specific project- one time. Example: a magazine can use an image in the same story print, iPad, web and a blog or newsletter which is connected to the story where the image is used.
STANDARD EXTENDED LICENSE
FREE NUMBER OF USE OF IMAGE OR FILM/VIDEO- EDITORIAL OR COMMERCIAL, EXCEPT ADVERTISING.
The license is like the STANDARD License, but the licensed material may be used an unlimited number of times by the licensee. Advertising is still not permitted with this license.
ADVERTISING STANDARD LICENSE
ONE TIME USE OF IMAGE OR FILM/VIDEO.
The license is for one time use for advertising in printed media, web, TV or cinema. If the image/film /video is
going to be used in more than one of the medias, and/or more than one time, the ADVERTISING EXTENDED license is needed.
ADVERTISING EXTENDED LICENSE
FREE NUMBER OF USE OF IMAGE OR FILM/VIDEO. INCLUDES USE IN IMAGE BANK.
The license is for unlimited number of uses within advertising, commercial and editorial. The image/film (video) can be used for advertising in one or more of these medias: printed media, web, TV and cinema. The material may also be used by a company/organization in their image bank, where they may share pictures/video for the press and others to download.
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