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Terms Of Use


A license is valid for a person or a company and can not be resold, lent or given to a third party. All licensed material (images/films/videos) is copyrighted by Mathisen and by the photographer. Byline/credit shall be used according to info shown together with images/film/video in the archive, and be made visual when possible- according to normal custom.
Some images/films(videos) are subject to restrictions stated in the description shown with the image/film in the archive. When using these images the user is responsible for respecting the restrictions that apply to the image/film. For certain photos/films there exist special permits- like model releases, which is mentioned together with the material in the archive.
According to international laws/regulations images/films (videos) containing persons or objects, which can be recognized, can normally not be used for commercial purposes without permission from the persons or owner of objects in images/films (videos). Users of images/films/videos from are individually responsible for the use and for rights clearance. 

Licensee agrees to indemnify and hold Photofilmarchive harmless against all claims arising out of any breach of this Agreement.

Photofilmarchive takes no responsibility for misspellings or any incorrect information found anywhere on photofilmarchive.

Photofilmarchive offers no refunds of purchased licensed material. 

  • Make photographic prints (such as for decoration) without written permission.
  • Use images/films/videos in any logo or trademark
  • Use images/films/videos in any pornographic or obscene manner
  • Use images/films/videos in any unlawful manner
  • Use any of the photos in sizes over 1080 pixels at the longest side in any kind of Internet media, including websites, templates, web based games, screensavers etc.
  • Use any of the Licensed Material in a way that suggests personal endorsement by the model.




Standard license gives right to use the photo or film in one specific project- one time. Example: a magazine can use an image in the same story print, iPad, web and a blog or newsletter which is connected to the story where the image is used. 



The license is like the STANDARD License, but the licensed material may be used an unlimited number of times by the licensee. Advertising is still not permitted with this license. 



The license is for one time use for advertising in printed media, web, TV or cinema. If the image/film /video is

going to be used in more than one of the medias, and/or more than one time, the ADVERTISING EXTENDED license is needed.      



The license is for unlimited number of uses within advertising, commercial and editorial. The image/film (video) can be used for advertising in one or more of these medias: printed media, web, TV and cinema. The material may also be used by a company/organization in their image bank, where they may share pictures/video for the press and others to download. 

Kindly, where possible, use photo credit/byline: ©Bo Mathisen/ 


Cookies In Use on This Site

Cookies and how they Benefit You

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you'd expect
  • Save you having to login every time you visit the site
  • Remember your settings during and between visits
  • Offer you free services/content (thanks to advertising)
  • Improve the speed/security of the site
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Website Function Cookies

Our own cookies

We use cookies to make our website work including:

  • Making our shopping basket and checkout work
  • Making our lightboxes work (a lightbox is a collection of photos that you can create, that makes it easier to compare or quickly find images)
  • Determining if you are logged in or not
  • Remembering your search settings
  • Allowing you to contact us on our site

There is no way to prevent these cookies being set other than to not use our site.

Third party functions

Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video. Our site includes the following which use cookies: use cookies only to store visitors preferences and for Lightboxes and carts to be remembered. - Privacy Policy owned by ktools

Disabling these cookies will likely break the functions offered by these third parties.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn't working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called analytics programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:

Google Analytics:

Google Analytics is Google’s analytics tool that helps website and app owners to understand how visitors engage with their properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors to Google. The main cookie used by Google Analytics is the ‘__ga’ cookie.

Google ads (ad sense / ad words) :

Cookies help to make advertising more effective. Without cookies, it’s harder for an advertiser to reach its audience, or to know how many ads were shown and how many clicks they received.

Many websites, such as news sites and blogs, partner with Google to show ads to their visitors. Working with our partners, we may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud and to show ads that are likely to be more relevant (such as ads based on websites that you have visited).

You can see the links under for more information about how google uses cookies and what types of cookies they use.

Advertising Cookies

Cookies are widely used in online advertising. Neither us, advertisers or our advertising partners can gain personally identifiable information from these cookies. We only work with advertising partners who work to accepted privacy standards such as

You can learn more about online advertising at . You can opt-out of almost all advertising cookies at although we would prefer that you didn't as ultimately adverts help keep much of the internet free. It is also worth noting that opting out of advertising cookies will not mean you won't see adverts, just simply that they won't be tailored to you any longer.

We use:

Banner Adverts

We fund our site by showing adverts as you browse our site. These adverts are usually managed by a partner specialising in providing adverts for multiple sites. Invariably these partners place cookies to collect anonymous data about the websites you visits so they can personalise the adverts to you, ensure that you don't see the same adverts too frequently and ultimately report to advertisers on which adverts are working. Our partners include:

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). You can with this tool just take away the cookies that google analytics have here. Doing so however will likely limit the functionality of our's and a large proportion of the world's websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called "spyware". Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

Some of the cookie information text on this site was derived from content provided by Attacat Internet Marketing, a marketing agency based in Edinburgh. If you need similar information for your own website you can use their free cookie audit tool.

TAX NOTIFICATION (NORWAY ONLY): Photofilmarchive is registered in Norway, and domestic tax (mva) will be added to purchases from Norwegian customers.

CRUISEPHOTOFILM.COM: Our site is where you will find our showreel and more info about how we work (assignments).

Our site uses cookies to give you better user experience. By continuing to use this site, you are consenting to their use. For more information on cookies see the Terms of Use page.

Terms Of Use  |